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Two Irish singers got their song to No.1 on iTunes by raffling a bale of silage as a prize for buying the single
The 2 Johnnies / Youtube The 2 Johnnies / Youtube / Youtube
IF YOU HAVEN’T heard of The 2 Johnnies, they’re a comedy duo from Tipperary who sing, do sketches and run a pretty successful podcast. They have 165,000 followers on Twitter and an Instagram following of 54,000.
Yesterday, they released a music video for their new single The Silage Song, and within a few hours it was watched 20,000 times on YouTube.
The 2 Johnnies / Youtube The 2 Johnnies / Youtube / Youtube
The Silage Song details some of the struggles farmers have faced because of the extreme weather conditions we’ve witnessed across the country this year.
To help promote the new single, the pair of Johnnies took to their Instagram story last night and said:
The 2 Johnnies / Instagram The 2 Johnnies / Instagram / Instagram
And sure enough, it worked. The Silage Song shot straight to No. 1 on Ireland’s iTunes store a few hours later.
The 2 Johnnies / Instagram The 2 Johnnies / Instagram / Instagram
Surely this is the most Irish marketing technique ever used.
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